Analytics

Analytics is a crucial component of any e-commerce platform, providing insights into user behavior, engagement, and sales performance.

CoreConnect leverages Google Tag Manager (GTM) to manage and track analytics events, allowing you to gain valuable data about your site’s performance and user interactions.

Google Tag Manager is a powerful tool that allows you to easily manage and deploy analytics and marketing tags on your site without modifying the code directly. With GTM, you can track various user interactions and events across your site, enabling you to gather important data for analysis and optimization.

In CoreConnect, GTM is seamlessly integrated into the frontend using the AnalyticsProvider component. This setup ensures that essential events are automatically tracked, providing you with real-time data and insights.

Built-in Events

CoreConnect comes with a set of built-in events that are automatically tracked and sent to GTM. These events provide detailed insights into user interactions on your site:

Event Name	Description
`page_viewed`	Triggered when a page is viewed
`search_viewed`	Triggered when a search is performed
`product_added_to_cart`	Triggered when a product is added to the cart
`product_removed_from_cart`	Triggered when a product is removed from the cart
`cart_updated`	Triggered when the cart is updated
`collection_viewed`	Triggered when a collection page is viewed
`product_viewed`	Triggered when a product page is viewed

These events are essential for understanding user behavior and optimizing the customer experience on your platform. By leveraging GTM, you can extend and customize tracking to meet your specific business needs.

For more information reference the implementation guide for GTM.