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Product variants

Job to be done

User perspective: Facilitate the exploration, as well as ‘add to cart’ in simple, easy way to navigate different variants and options around a product, without being constantly swapped between pages

Business perspective: Entice the user to explore different options, find the variant/configuration that ‘fits’ with what they are looking for, thus enticing them towards the cart.

Implementation logic

To be added

Implementation example

To be added